Sentiment analysis is a natural language processing (NLP) methodology used to determine whether a customer’s emotion for a product or service is positive, negative, or neutral. Organizations often utilize sentiment analysis services to witness sentiment in customer data, evaluate brand reputation, and understand customer behavior.
By gauging customer sentiment, it is possible to strategize accordingly and assess customer feedback for improving brand image and awareness with sentiment analysis application development services. It helps businesses decipher stress levels in a contact center environment for both agents and customers. Emotion detection sentiment analysis solution enables going beyond polarity, i.e., positive or negative, to detect emotions like happiness, frustration, anger, and sadness.