The world of digital marketing is evolving at a rapid pace and emerging technologies will have a marked influence on business. Take a look at the emerging trends in digital marketing and how they will shape your business.
Content is supposedly king but voice searches are dethroning content. People will simply use their voice to give a command to their device to search for a product and digital marketing services that take advantage of this technology and are ready will help their clients be easily found by machines directed by human voices.
Mobiles in the forefront
The focus is on mobiles, responsive websites and mobile apps. Google (and other search engines) are leaning more towards mobile technologies. Any digital marketing company that does not embrace mobile experience for users will not be able to deliver results that clients expect so, if you do engage a digital marketing agency, do make sure they are able to leverage the power of mobile technologies. Mobile technology in marketing is all about people and delivering a user experience that engages and makes for a loyal audience.
It is normal for websites to collect data about visitors and for data to be analyzed by human SEO experts. The next thing is machines with artificial intelligence that will analyze behaviors and decide about initiating campaigns narrowly targeting people based on behaviors. AI powered chats are already here and will power better communications.
AR, VR and social media
Buying will involve not just viewing a product’s image and price. AR and VR change the customer experience and prove more convincing. AR is linked to location enabling delivery of specific contents that can be accessed only at the spot where the individual is located and all this can be done through social media.
Targeted ads with ways to overcome ad blocking software
The preponderance of ads, especially on mobile platform, has led to ad blocking software. However, digital marketing companies will circumvent such ad blocking software and deliver targeted ads that are matched to target’s behavior patterns.
Video is on the rise and video marketing by SEO Company India based, will give even better returns and results. You can expect to see even live video streams on social media platforms, a great way to connect with customers in real time.
Then there are other emerging strategies like contextual targeting and a very personalized approach that will spell success in digital marketing and also save costs. It is getting exciting and complicated and only those digital marketing agencies that adapt will deliver results clients expect.